The teachings in this book go beyond this straightforward three-legged stool of technologies
skills
processes. At the end of each chapter, there are “thought exercises” that challenge you to consider the technology, business, and management concepts in the context of your organization. This is where David provides you the opportunity to answer the kinds of questions that will help you evaluate next steps for making the technologies covered here valuable to you.
These are like signposts to direct your work in adapting to the big data analytics field. It’s much better than a 10-story banner blaring to a city that your world is about to change. Here, the signs come with full explanations and advice about how to make that change work for you.